The Champions Club is the VIP hospitality venue for F1 Experiences, the Official F1 Ticket Packages to Formula 1 races worldwide.
This project spanned over 9 months requiring experiential design for 18 hospitality venues at circuits across the globe. The goal was to create a high-quality cohesive look that would allow the Champions Club to compete with other luxury hospitality venues, including the famous Paddock Club. Our restrictions comprised of Formula 1® brand guidelines as well as ensuring each venue consisted of relevant Formula 1 champions for that race location.
Our assets included: large format wall and door graphics, table centers and custom menu holders, corporate branding, exterior building branding, onsite signage.
PADDOCK CLUB BRANDING
The Paddock Club is the most luxurious and elusive hospitality venues in the Formula 1® world.
This project coincided with the Champions Club Project and with similar needs. Here the goal was to portray the history of Formula 1® in juxtaposition with the modern day onsite experiences only by F1 Experiences
